Writers, Ink Podcast: Episode 84 – Building Your Public Image with Dana Kaye of Kaye Publicity

Building Your Public Image with Dana Kaye of Kaye Publicity

Dana Kaye knows the importance of building your public image as an author. By maintaining a balance between publicity and marketing, presenting a consistent brand or persona, and making an effort to establish oneself in their local community, authors can see a sizable increase in interested readers and new writing opportunities and connections. Dana has been in the industry for over a decade, working as a freelance writer for much of her early career before transitioning into PR help. Her firm, Kaye Publicity, specializes in generating public interest for authors around the world.

From DanaKaye.com:

Dana Kaye is a life-long entrepreneur who believes in the power of storytelling and authentic personal branding. In 2009, she founded Kaye Publicity, Inc., a boutique PR company specializing in publishing and entertainment. Known for her innovative ideas and knowledge of current trends, she coaches her clients on how to identify and establish their unique personal brands. In 2016, Dana launched Murder and Mayhem in Chicago, a one-day conference dedicated to crime fiction, with mystery author Lori Rader-Day. In 2020, she co-founded Bouquet Stock Photography, a curated library of diverse and inclusive stock photos, with Felton Kizer. She is also the author of two books – Your Book, Your Brand: The Step-by-Step Guide to Launching Your Book and Boosting Your Sales and The Personal Brand Workbook – and serves on the advisory board of Propel PR.

Whether you’re traditionally published or indie, writing a good book is only the first step in becoming a successful author. The days of just turning a manuscript into your editor and walking away are gone. If you want to succeed in today’s publishing world, you need to understand every aspect of the business – editing, formatting, marketing, contracts. It all starts with a good book, then the real work begins.

Join international bestselling author J.D. Barker and indie powerhouses, J. Thorn and Zach Bohannon, as they gain unique insight and valuable advice from the most prolific and accomplished authors in the business.

In this episode, you’ll discover:

  • How Dana got into PR work
  • The three pillars of PR
  • How to build a consistent brand or persona
  • What authors can do to stay publicly active between book launches
  • How to tell if a social media channel is effective or not

Links:

J. D. Barker – http://jdbarker.com/

J. Thorn – https://theauthorlife.com/

Zach Bohannon – https://zachbohannon.com/

Dana Kaye – https://danakaye.com/

Your Book, Your Brand: The Step-by-Step Guide to Launching Your Book and Boosting Your Sales https://kayepublicity.com/your-book-your-brand/

‘The Lost Symbol’ News – https://www.vulture.com/2021/05/the-lost-symbol-tv-series-peacock-trailer.html

Story Rubric – http://storyrubric.com  

Nonfic Rubric – http://nonficrubric.com  

The Career Author Summit 2021 – https://thecareerauthor.com/summit2021/ 

Proudly sponsored by Kobo Writing Life – https://kobowritinglife.com/

Music by Nicorus – https://cctrax.com/nicorus/dust-to-dust-ep 

Voice Over by Rick Ganley – http://www.nhpr.com and recorded at Mill Pond Studio – http://www.millpondstudio.com

Contact – https://writersinkpodcast.com/contact/ 

*Full disclosure: Some of the links are affiliate links.

2 thoughts on “Writers, Ink Podcast: Episode 84 – Building Your Public Image with Dana Kaye of Kaye Publicity”

  1. Enjoyed the interview today. It’s refreshing to hear from a professional publicity person in the industry who knows what they are talking about. I am weary and wary of Facebook experts who preach that one ‘must’ do this that or the other to gain sales.
    It was good to hear that she doesn’t default to ‘the usual suspects’ online. Before the internet, at a Writers’ conference in UK, I heard a talk by a crime writer who wrote a book based in London and had a few thousand fliers printed. He spent a month leaving them in phone booths, taxis, libraries and pubs and restaurants in London. And it worked, he got a bump in sales. Nothing is too off-piste for marketing if it works.
    Word-of-mouth has always been the best marketing tool and it has already been ‘gamed’. Again before internet, there were marketing companies who paid real people (with access to all the right places in cities like New York) to go round name dropping branded products into conversation at art gallery openings, film and book launches, celebrity parties and night clubs and other media events. Similar to product placement in movies etc.
    I wonder how much it would cost to have Miss Moneypenny reading one of my novels at her desk in the next James Bond movie? Or maybe have the book with a poison dart that comes out of the spine that Q gives to James Bond to top one of his adversaries.
    Great show.

Leave a Reply

Your email address will not be published. Required fields are marked *