Writers, Ink Podcast: Episode 56 – Creating Professional Covers and Ads on BookBrush with Kathleen Sweeney

Creating Professional Covers and Ads on BookBrush

Creating Professional Covers and Ads on BookBrush with Kathleen Sweeney

Kathleen Sweeney has helped authors create professional covers and ads on BookBrush for the past two years. One of the most innovative new author tools, BookBrush features easy-to-design standard covers, instant mockups, box set covers, 3D covers, and even animated covers. As the Customer Service Manager and Marketing Lead at BookBrush, Kathleen hosts frequent information sessions and works closely with authors to help them create the best cover or ad possible. To learn more about BookBrush or Kathleen, visit bookbrush.com.

From BookBrush.com:

Kathleen loves creating images. She brings over 17 years of client service experience, business assurance, strategy and problem solving to Book Brush. She is happy to help!

Whether you’re traditionally published or indie, writing a good book is only the first step in becoming a successful author. The days of just turning a manuscript into your editor and walking away are gone. If you want to succeed in today’s publishing world, you need to understand every aspect of the business – editing, formatting, marketing, contracts. It all starts with a good book, then the real work begins.

Join international bestselling author J.D. Barker and indie powerhouses, J. Thorn and Zach Bohannon, as they gain unique insight and valuable advice from the most prolific and accomplished authors in the business.

In this episode, you’ll discover:

  • How BookBrush was created
  • Why Kathleen decided to join the team
  • Why BookBrush is so effective and easy-to-use
  • How to animate your cover design
  • The importance of the “20%” advertisement rule
  • Why your ad needs bold colors

Links:

J. D. Barker – http://jdbarker.com/

J. Thorn – https://theauthorlife.com/

Kathleen Sweeney – kathleensweeney@authorreachmedia.com

BookBrush – https://bookbrush.com/

Proudly sponsored by Kobo Writing Life – https://kobowritinglife.com/

Music by Nicorus – https://cctrax.com/nicorus/dust-to-dust-ep 

Voice Over by Rick Ganley – http://www.nhpr.com and recorded at Mill Pond Studio – http://www.millpondstudio.com

Contact – https://writersinkpodcast.com/contact/ 

*Full disclosure: Some of the links are affiliate links.

7 thoughts on “Writers, Ink Podcast: Episode 56 – Creating Professional Covers and Ads on BookBrush with Kathleen Sweeney”

  1. Morning guys. Interesting today. Reference cinemas, I recall going to see films in the 1970s and apart from the ban on smoking and the slightly bigger and more comfortable seats cinemas have barely evolved in over 50 years. There are so many things they could try. How about restaurant cinemas where one can eat at a table and watch a film at the same time? Obviously the seating would need to be organised and maybe have two or three screens etc. And here’s a surprise, the time for eating a meal is approximately the same length as watching a film.
    How about film nursery rooms where qualified childcare (cheap wages) will look after your children for two hours while you go shopping or eat or watch another film? Lovely wifey and I used to toss a coin as to who would go into the film with our son and in a legendary Wills family incident she lost for a Pokemon film and she has never forgiven me for that. I won’t bore you with any more ideas but 50 years with little or no development is astonishing today.
    Bookbrush looks interesting. I’ll take a look at it.
    Great show today.

    1. We have (had?) some of those kinds of theaters in the states.

      For me, and we didn’t discuss on the show, I think there’s another issue at play. I used to love going to theaters because the experience was special (ie expensive) and people respected it. Over the past few years, the unruly behavior, loud talking, and constant cell phone screen light has made me less enthusiastic. I’d rather watch from home where I can control the environment.

    2. We have movies with meals, but the food has gone downhill. It was good at first, but people complained about the good burgers, sushi, and nice tacos, so now they have low-quality bar food that tastes like frozen junk.

      We also had sound-isolating family and baby rooms, but people refused to use them and brought their crying babies into the main theater anyway.

  2. Maybe if the movie companies buy the theaters we’ll be able to see them more cost-effectively again by cutting out the middleman. I really don’t know how movie theaters make their money, but I hear it’s concessions, which I rarely buy. Many movie companies will make theirs on the movie.

  3. I wasn’t on the show to get to comment this week, so I’ll add to the discussion here!

    I think that movie theaters will be more like record shops. The big players (AMC, Malco) will probably disappear, but indies and specialized theaters will stick around. I could even see more drive-in theaters come back. We have a couple within an hour of Nashville, and I could foresee more coming. Retro things always seem to come back.

    For several years now, I’ve thought movie theaters were one of the next big industries that would tumble. Home theater setups are getting too good, and I think most people would rather stay home to watch their movies.

    And from the production company standpoint…why not go straight to the consumer with digital? Not to mention that HBO Max subscribers are going to skyrocket. The value of that service just went through he roof in the eyes of a lot of people.

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